When we decided we wanted to put a site up on the web we thought, Man, this is great--now that we've got a web site, people are going to flock to our web site, get to know us and our ideas on how to create outstanding relationships and, as the saying goes, the rest will be history.

That wasn't exactly so.

Why Not?

Like anything else in life, when marketing on the web, there are certain "irrefutable laws" that if followed, are sure to bring you success. The trouble was when we first started on the web we didn't know what the marketing "laws" were that would work regardless of who tried them.

My suggestion to anyone just starting out on the web who wants to be successful is to do what we did and "Stop being a baby!"

When we first started out we were literally just like a baby. On the web, using the metaphor of the baby, we couldn't talk and we couldn't walk.

In plain English-- we needed help and we knew it.

If you are new to the web (or marketing for that matter) here are some suggestions that will get you started in the right direction.

Stop Being a Baby !

When a baby is small, its needs must be constantly attended to. It need to continually learn and grow to be able to take care of itself properly. When we all first start out on the web this is the way we all are-helpless and ignorant. To become competent marketers on the web requires us to seek out the experts and learn everything we can from the people who have done it.

Learning to market on the web is no different than needing to learn anything. The Internet is changing so fast that you don't have time to learn it all by yourself. You need help. Seek out the experts. Visit their web sites, join their newsletter lists, get involved in marketing forums and discussions. And finally buy and study as many Internet marketing courses as are necessary to bring you up to the level of knowledge that will help you be successful.

We've bought and learned greatly from the books and Internet courses from so called gurus like Ken Evoy, Marty Foley, Corey Rudl, Marlon Sanders,Micheal Campbell, Dr.Jeffrey Lant, Patrick Anderson and Micheal Henderson. The information we learned from them has taken months off our learning curve.

Learn from the experts, but don't try to do every thing yourself. For example, When we first started, we got help designing our first site. It was a good thing we did because we had no Idea what we were doing. The result was a much better site than we could have ever done with our limited knowledge.

Don't be afraid of calling on the experts for help. When we've gotten stuck, I've called "experts" on more than one occasion and asked them for help. Most of them you'll find are most gracious and willing to help.

While there are many people who have more knowledge than you always remember to be your own guru. That way you'll be able take credit for your own success.

One of the most important things I could tell you to help you be more successful is to make sure everything you put on your web site passes the "So What?" test.

What is the So What test?

It's the test everyone gives you when they visit your web site.

Everyone who reads your sales materials and visits your web site is subconsciously saying "so what?" to everything on your web site. It is your job to show your visitors exactly how you can benefit them and improve their lives with what you have to offer.

To be successful at selling anything, all that is required is that you have a product or service that will benefit or improve someone's life. Then find people who want the benefits of what you have to offer and demonstrate to them how they would be better off by having it than not having it.

Marketing on the web is no different. All you need to do to be successful is develop, create or find a product that solves a problem and then go find people who have that problem and are willing to pay for having you solve it for them.

It's this easy. Just spend your time and energy helping others and you will be successful beyond your wildest dreams.

All my best to you.

For more marketing and advertising tips and ideas that will help you grow your business,visit Otto and Susie Collins at www.newagemarketingtips.com . They specialize in helping New Age related businesses develop successful business and sales strategies.